IQOS discount code up to 200 CZK

Full terms and conditions of the IQOS coupon

Applying the promo code and obtaining a voucher for your next purchase has clear rules. Follow this guide:

1. Add the first IQOS ILUMA registration kit with 5 packs of refills to your shopping cart.
2. Enter the promo code into the corresponding field in the cart after completing registration.
3. After the delivery of the registration kit, we will send you a non-transferable voucher for your next purchase worth 200 CZK (when buying IQOS ILUMA).
4. This voucher is valid for 1 month from the date of delivery.
5. You can use the voucher to purchase cartons with refills, devices (IQOS ILUMA i PRIME, IQOS ILUMA i, IQOS ILUMA i ONE, and IQOS ILUMA), or accessories. The total order value must always be higher than the value of the voucher.

Why choose IQOS products?

IQOS products represent a modern alternative to traditional cigarettes, designed for adult smokers who would otherwise continue smoking. Unlike burning tobacco, IQOS works on the principle of heating it, which creates an aerosol without smoke, ash, and with a significantly lower smell compared to traditional cigarettes.

This method of usage offers not only a more comfortable and discreet experience, but also brings a technologically advanced solution with an emphasis on quality and design. Thus, IQOS can be a suitable choice for those seeking an innovative alternative to traditional cigarettes.

How does IQOS work in practice?

IQOS works on the principle of heating tobacco instead of burning it. When you insert a SMARTCORE refill into your IQOS ILUMA device, the SMARTCORE technology inside cleverly heats the refill to a temperature of around 300 °C, which is significantly less than a traditional cigarette, where burning occurs at over 600 °C.

Thanks to this, a nicotine-containing aerosol with the taste of tobacco is created, but without smoke, fire, and ash. The exact absence of burning is the key difference – it means less unpleasant odor compared to traditional cigarettes and an overall cleaner and more discreet experience for users and their surroundings.

History of the IQOS brand

IQOS, a tobacco heating device developed by Philip Morris International (PMI), was first introduced in 2014 in Nagoya and Milan as a pioneer in the "heat-not-burn" category. The development of smoke-free alternatives has been ongoing at PMI for a long time, and since 2008, the company has invested over 14 billion USD in them. The first generation of IQOS used a heating blade and HEETS refills; it was followed by the IQOS ILUMA family (from 2021) with Smartcore induction technology and TEREA, DELIA, and LEVIA refills designed exclusively for these devices.

A strong launch in Japan accelerated global expansion – in 2024, ILUMA was already available in 64 markets, and at the end of 2024, PMI's smoke-free products (including IQOS) were sold in 95 countries. Today, IQOS belongs to the pillars of PMI's transformation towards a portfolio with a high proportion of smoke-free products.